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Sales are the lifeblood of any company, and getting a reasonable estimate of sales revenue scale and growth is highly critical in any ensuring business planning exercise, such as capital investment decisions, hiring of staff, expansion of business operations and allocation of operating budgets, etc.

Hence, forecasting demand for a company’s products and services, and the resulting revenues accrued is probably the most critical step a financial analyst needs to undertake when building a financial model. Read the rest of this entry »

Whilst it is common to consider cash flows in a financial model from a financial statement analysis perspective, a good financial analyst should also consider the concept of cash flow from the perspective of assessing a new business opportunity or capital investment project. Read the rest of this entry »